JUHU BEACH STUDIO · BRAND GOVERNANCE · ONGOING
Keeping Fun and Nuance Alive at Scale
Led brand strategy and identity development, shifting JBS from an accessories-first brand to a studio-world-first perspective, where objects are artefacts of a larger design universe.
CONTEXT
Led brand strategy and identity development, shifting JBS from an accessories-first brand to a studio-world-first perspective, where objects are artefacts of a larger design universe.
Scope included audience and market definition, colour and typography systems, art direction, brand voice, and Brand Guidelines. Together, these form the strategic and visual foundation for future collateral, packaging, and campaigns.
A contemporary Indian design studio documenting modern Indian life through collectable objects made from 100% textile waste. Design that is culturally relevant, emotionally enduring and globally resonant.