LIGHT FOR CONSCIOUS MINDS · BRAND + PACKAGING · ONGOING
Designing for Conscious Rituals
Brand identity and label design for a small-batch candle range rooted in wellness, holistic living, and mindful rituals. Designed for US co-op stores and communities seeking thoughtful, handcrafted alternatives to mass-market candles.
CONTEXT
Designed for US co-op stores and communities seeking thoughtful, handcrafted alternatives to mass-market candles.
My role: Brand identity, art direction, pattern design, and packaging/label design.
A small-batch candle range created for eco- and quality-conscious communities in Minneapolis. The challenge was to make wellness, natural ingredients, and a sense of ritual feel distinctive without becoming overly “spiritual” or generic, while working within the constraints of small-format labels and in-house laser printing.
I developed a flexible visual system inspired by botanical forms, sacred geometry, and textile surface patterns, giving each aroma its own expression while keeping the range cohesive. The identity was designed to feel thoughtful, handcrafted, and contemporary, with clear information hierarchy across the compact tin packaging.