Snapchat: Rooted
Can wearable AR make you feel connected to Nature?
An Augmented Reality (AR) wellness experience made for the Snapchat Spectacles Gen-4. Showcased at LensFest '23 LA. The act of breathing is both essential to human life and part of the cycle that feeds plant and tree growth. This symbiotic relationship allows us to connect with the natural world in a language that is familiar to both of us. With the Spectacles, follow the sounds of affirmation, surrounded by tessellations that inhale and exhale with you. Upon starting the lens, participants are asked to stretch their hand out in front of them as a sign of reaching out into nature. Hand-tracking activates the start of the guided audio meditation and the following appearance of the tessellating 3D visuals which sets a breathing pace. Duration: 3 minutes.
Role
Snapchat / Snap Inc.
Services
UX Design, Visual Design, Augmented Reality (AR)
Client
Concept, Lens Studio, Figma
Date
2023-2024